Brief: Our client was entering a new channel where they had no base or brand equity. We created a targeted marketing campaign called The Modernist Advisor to generate leads and sales opportunities.
I was responsible for creating the MA brand, designing, developing and maintaining the website, creating all marketing collateral and managing all leads and campaigns in Marketo.
Marketing programs included brochures, emails, thought leadership webinars, advisor growth surveys and social media promotion (Google AdWords, Twitter, LinkedIn).
The campaign exceeded expectations – we generated over 1900 demographically and behaviorally targeted followers and created opportunities with financial advisors with over $10 billion in Assets Under Management.