Brief: This is one close to my heart (awwwww). A dear friend of mine, Lucy, has been putting on a Toy Drive 5K every December for a number of years. She has a December birthday and in lieu of receiving gifts, she asks that you donate toys for children of local hospitals.
I jumped on board a few years ago and have been running and doing the poster to promote the event. It gets bigger every year!
Brief: This is a logo created for a global consulting firm concentrated on marketing and relocation needs.
The concept is a clean, modern look with an international feel.
The client loves it!
Brief: Brand and create promotional materials (print, email, social media) for the Landing, a Christ-Centered 12-step program for teens who are dealing with life’s hurts, habits and hang-ups.
Here are a couple of pieces displaying the look-and-feel to promote the Landing as a safe place for teens to gather and get help.
Role: Concept, Lead Designer
Brief: Create infographics to detail objectives, methods and results of various marketing campaigns delivered by Elite Advisor Group.
The idea was to tell the story in a compelling and effective way.
Role: Concept, Lead Designer
Brief: Create a marketing campaign for a client-sponsored PGA TOUR Pro-Am golf tournament. Components included a lanyard-style invitation, registration landing page and print ad. I love golf (despite not being that great at it… even though I did hit a hole-in-one once), so this was a particularly fun project. Apologies for the humblebrag.
Role: Concept, Lead Designer
Brief: Our client was entering a new channel where they had no base or brand equity. We created a targeted marketing campaign called The Modernist Advisor to generate leads and sales opportunities.
I was responsible for creating the MA brand, designing, developing and maintaining the website, creating all marketing collateral and managing all leads and campaigns in Marketo.
Marketing programs included brochures, emails, thought leadership webinars, advisor growth surveys and social media promotion (Google AdWords, Twitter, LinkedIn).
The campaign exceeded expectations – we generated over 1900 demographically and behaviorally targeted followers and created opportunities with financial advisors with over $10 billion in Assets Under Management.
Brief: The client was interested in a cleaner, simplified website redesign. I worked closely with the developer on a fresh look that streamlined the content and enhanced the user experience of navigating through the website.
Role: Concept, Lead Designer
Brief: Create a suite of marketing materials promoting incentive trips designed to drive sales. Relaxing on a beach in locales like Riviera Maya and St. Thomas is a great incentive to make some sales. The pieces shown here are an itinerary folder with inserts, a calendar and a large poster displayed in the hotel.
Role: Concept, Lead Designer
Brief: Client-centric Retirement Practice was a successful marketing campaign developed for North American Company for Life and Health Insurance to attract new clients and renew relationships with previous clients who weren't currently active.
This program needed to be branded and consisted of a number of materials, including webinars that needed to be promoted with eBlasts, landing pages, infographics as well as multiple learning modules. For example, one learning module was the WOW! Client Experience. This module consisted of a 48-page booklet including several worksheets that taught advisors how to attract new clients with fun, memorable events. There was also a webinar which walked through the module.
I was responsible for branding this marketing program with a fresh look while adhering to the company brand book and creating all materials.
Role: Lead Designer
Brief: The is an online retirement calculator designed to familiarize users with the benefits of the client's product. I was responsible for designing the look-and-feel and user experience.
Role: Lead Designer
Brief: Power Your Alpha was a re-branding campaign designed to grab the attention perspective advisors and focus it on the value of teaming with Adhesion.
The campaign was multi-faceted, including national presentations (brochures, posters, mail, 10' waveline display, etc.) and a webinar series.
The campaign was a success, attracting a number of new advisors and millions of dollars in sales.
Brief: This is a logo created for a home and pest services company.
The client was looking for a tasty concept that elicits mouthwatering thoughts. They were very pleased with the outcome, calling it striking and right on point.
